Where Play Meets Learning
“Digitally and Phygitally"

NXT PlayLab creates digital, phygital, and productized interactive play experiences that make learning, discovery, and creativity come alive for kids, globally

Where Play Meets Learning
“Digitally and Phygitally"

NXT PlayLab creates digital, phygital, and productized interactive play experiences that make learning, discovery, and creativity come alive for kids, globally

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Digital Experiences

Phygital Experiences

Blending the best of both worlds—motion, sensors, and physical interaction unlock digital stories, creating engaging, hands-on experiences.

Productised Interactive Play

Digital Experiences

Phygital Experiences

Blending the best of both worlds—motion, sensors, and physical interaction unlock digital stories, creating engaging, hands-on experiences.

Productised Interactive Play

Digital Experiences

Phygital Experiences

Blending the best of both worlds—motion, sensors, and physical interaction unlock digital stories, creating engaging, hands-on experiences.

Productised Interactive Play

Who are we?
Who are we?
Who are we?
NXT PlayLab is the experiential tech studio by NXT Interactive, where storytelling meets innovation to make learning playful and immersive. With creative labs in Singapore, Australia, and the UAE, we design interactive experiences that blend AR, gesture, motion, and gamified technology to inspire curiosity and imagination.
NXT PlayLab is the experiential tech studio by NXT Interactive, where storytelling meets innovation to make learning playful and immersive. With creative labs in Singapore, Australia, and the UAE, we design interactive experiences that blend AR, gesture, motion, and gamified technology to inspire curiosity and imagination.
NXT PlayLab is the experiential tech studio by NXT Interactive, where storytelling meets innovation to make learning playful and immersive. With creative labs in Singapore, Australia, and the UAE, we design interactive experiences that blend AR, gesture, motion, and gamified technology to inspire curiosity and imagination.

Our Work

Our Case Studies

Our Global Footprint

Global Vision, Local Expertise, Custom Delivery.

United Arab of Emirates

Saudi Arabia

Qatar

Singapore

Australia

Our Global Footprint

Global Vision, Local Expertise, Custom Delivery.

United Arab of Emirates

Saudi Arabia

Qatar

Singapore

Australia

Latest Blog

Stay up to Date with the Latest Tech

Copyright: © 2025 NXT PlayLab. All Rights Reserved.

Copyright: © 2025 NXT PlayLab. All Rights Reserved.

Copyright: © 2025 NXT PlayLab. All Rights Reserved.